006 | Leveraging Launch Strategies in Your Business

In this episode of the Brand It Girl Podcast, we are talking about something that can often feel a bit mysterious, a bit overwhelming and a big bit confusing: launch strategies. Today I am bringing on my friend, Kate Boyd, to talk all thing launch strategies and to teach us how to leverage launch strategies in your business.

Kate is a launch and marketing strategist and we recently met on Instagram where she really caught my attention with her pre-launch strategy. In this episode we look at:

  • What is launching?

  • When you need a launch strategy.

  • The different kinds of launching - soft and hard.

  • Why is a launch strategy important/what can happen when you don’t have a launch strategy

  • The 3 phases of launching.

  • How can we amplify our results and build long-term, ongoing relationships with our community.

Tune in to listen!


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KATE BOYD

Kate is a launch + marketing strategist who helps women building online businesses to make a bigger impact with less hustle by optimizing, automating, and delegating the marketing tasks they don't enjoy. She combines a journalism degree, 3 years of online business experience, and 5+ years in non-profit marketing to help others grow, nurture, and mobilize their tribes so they can have success and have time to enjoy it too.


LINKS MENTIONED IN THIS EPISODE

Visit Kate Boyd
Kate's Instagram and Facebook