006 | Leveraging Launch Strategies in Your Business

In this episode of the Brand It Girl Podcast, we will be talking about something that can often feel a bit mysterious, a bit overwhelming and a big bit confusing: launch strategies. Today I am bringing on my friend, Kate Boyd, to talk all thing launch strategies and to teach us how to leverage launch strategies in your business.

Kate is a launch and marketing strategist and we recently met on Instagram where she really caught my attention with her pre-launch strategy. In this episode we look at:

  • What is launching?

  • When you need a launch strategy.

  • The different kinds of launching - soft and hard.

  • Why is a launch strategy important/what can happen when you don’t have a launch strategy

  • The 3 phases of launching.

  • How can we amplify our results and build long-term, ongoing relationships with our community.

Tune in to listen!




Kate is a launch + marketing strategist who helps women building online businesses to make a bigger impact with less hustle by optimizing, automating, and delegating the marketing tasks they don't enjoy. She combines a journalism degree, 3 years of online business experience, and 5+ years in non-profit marketing to help others grow, nurture, and mobilize their tribes so they can have success and have time to enjoy it too.

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