013 | Getting Started With List Building And Email Marketing

To listen to this episode on iTunes, just head over here or search: Brand It Girl Podcast inside your Podcasts apps, right from your iPhone!


List building should be a priority in your business. It’s one of the most efficient ways to grow your community, build up that know, like, trust factor with your audience and will help you to make sales, which as an online business, I know is a huge motivator for you!

In this episode of the Brand It Girl Podcast, I share my 4 step approach to starting your email list and I explain why you should start a list in the first place. I also talk a lot about my favourite email marketing tool, ConvertKit. I am offering my podcast listeners an exclusive 30 day free trial over at ConvertKit and in this episode I explain how to use it to start your list the right way!

Today’s freebie is the full walk-through of the 4 steps I talk about in today’s episode but just to recap, those 4 steps are:


STEP 1 | CHOOSE YOUR EMAIL MARKETING SERVICE

I recommend ConvertKit because of how user-friendly, intuitive and how well-priced it is. Plus, it actually delivers your emails! With my previous provider, my open rates were down around 10% now they are up at around 57% - so that’s a huge improvement!

 

STEP 2 | CREATE WAYS FOR PEOPLE TO SIGN UP

Here’s a few ideas of what you could offer to entice people to sign up to your list:

  • Freebies: workbooks, ebooks, checklist, worksheets, guides, how-tos, tutorials, step-by-steps

  • Free challenges

  • Webinars

  • Quizzes

  • Giveaways

  • Joining your group

  • Physical Products - Discount code

  • Artists - Free artworks - a digital file of an artwork

  • Coaches - Free sample - a MP3 file of a sample meditation or affirmations.

  • When people buy from you add them to your list automatically (you can do this using Squarespace!)

 

STEP 3 | CREATE A WELCOME EMAIL AND WELCOME SEQUENCE

Deliver your freebie inside the welcome email when a new subscriber joins. Bonus points for creating a welcome sequence inside ConvertKit that your subscribers are automatically added to when they join. This introduces the new subscriber to you and it means they become used to seeing emails from you in their inbox!

 

STEP 4 | COMMUNICATE WITH YOUR LIST

There’s a heap of things you could send to your list but some great options might be:

  • A weekly newsletter

  • Content updates (what’s new on your blog or podcast)

  • Additional tutorials and guides

  • Behind-the-scenes

  • Upcoming events

  • Sales emails


For more information on each of the 4 steps, download the free 4-steps to start your list guide by clicking on the button below.