To listen to this episode on iTunes, just head over here or search: Brand It Girl Podcast inside your Podcasts apps, right from your iPhone!
In today’s online world video is the new frontier. It’s surpassing written content in terms of engagement and seems to be only gaining momentum!
Here’s something you might not know:
Users comment on Facebook live videos at 10x the rate of regular videos.
So what makes video so enticing that 64% of users are more likely to buy a product online after watching a video?
Combining visual content with audio content is more engaging than other mediums, so if it’s engagement you’re after (and it should be!) then video is a strategy you can’t ignore.
If you are a service based business, seeing you talk about what you do will instantly give your customers a sense that they can trust you. And if you have physical products, demonstrating how it can and should be used through video is better than handing them a user manual.
In fact, 4 out of 5 consumers believe that demo videos are helpful when making a purchase decision and online shoppers who watch these demos are almost twice as likely to purchase than people who don’t seek out demos.
So given that video is literally the future of online marketing, on the Brand It Girl Podcast we brought expert Camberley Woods to teach us her 8-step process to increase Facebook Live Views (and there’s an awesome guide you can download for free too!). In this episode we cover why you should use Facebook Live and where you should live stream from (so if you were wondering if you should live stream from your page, profile or group - the answers are in this episode!) and we even chat about how to overcome live streaming fear. And if you know me, you’d know that’s something I struggle with!!
Jump over to iTunes to listen to this episode and don’t forget to grab Camberley’s Facebook Live Outline in today’s free download!
For the past 7 years, Camberley Woods has been running an online marketing agency. Her agency has helped corporate clients with their content market strategy, email list building, social media and Facebook advertising. In the past year, Camberley has taken a special interest to Facebook Live. She has gone live over 150 times and teaches people how to effectively use this platform to grow their business.