There’s never been a better time to get started in the unique new field of Influencer Marketing. It’s something that I’ve personally dabbled in but I don’t know an awful lot about, and so I have found an Influencer Marketing expert to come on the show and talk about what Influencer Marketing is, how it works, how to garner brand deals and my favourite part: the rules or etiquette of Influencer Marketing.
As an Influencer, you have a responsibility not only to the brand you’re working with but also to your own brand, and more than anything, to your audience. It’s about protecting them, offering them real advice and opinions and I loved that Yasmin mentioned that being an influencer gives you a voice!
Yasmin is also the marketing manager for Sidebuys, a data-driven online platform connecting brands with relevant influencers empowering win-win collaborations and you can check that out here. Also, an additional tool that we spoke about in this episode is the awesome IKit, which is a media kit tool that syncs with your social channels to provide LIVE data for brands who are considering working with you. That will certainly save you constantly updating your media kit!
Yasmin is the Marketing Manager at Sidebuy, a data-driven online platform connecting brands with relevant influencers empowering win-win collaborations. Yasmin also acts as an influencer creating content around fashion, travel and influencer marketing and sharing her voice with her audience of 20k followers.