038 | SEO in Style: The #Ladyboss Guide to Site Optimisation


To listen to this episode on iTunes, just head over here or search: Brand It Girl Podcast inside your Podcasts apps, right from your iPhone! You can also tune in on Spotify here.

Does the acronym SEO confuse you, concern you or just outright make you bored? You’re not alone! How to optimize your website for SEO (and your content and social media for that matter) is something that doesn’t have to be boring or confusing. I am bringing SEO expert, Camilla Peffer on the show to talk to us about how to leverage SEO in your small business.

In this episode, we talk about how copywriting and SEO work together to get you seen and noticed in search engines like Google. Camilla shares the tools you should be using to find your SEO keywords and explains how this can be integral to writing awesome content that ranks highly in Google’s search results.

Camilla also shares a bunch of resources you can use to learn more about SEO or she also has a fantastic eBook: The Art and Science of SEO which is 50 pages of awesome that will walk you how to get started with SEO and breaks everything down for you into plain English!



Camilla Peffer heads Styled & Scripted, a boutique copywriting + SEO business. As a Melbourne copywriter she creates engaging, results-driven content for fashion and lifestyle brands. 

Want to become your own best wordsmith? Styled & Scripted offers unique and accessible digital learning experiences. Discover SEO & copywriting ebooks, workshops and ecourses to increase your business savvy.

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