Scale Your Business By Turning Your Service Into A Product [Episode 049]

ep49.jpg

To listen to this episode on iTunes, just head over here or search: Brand It Girl Podcast inside your Podcasts apps, right from your iPhone! You can also tune in on Spotify here.


As a service-based business, you can be limited in your ability to scale. You’re just one person, you might not be able to build a team right now, and you could be experiencing burnout and financial insecurity as a service-based business owner. But have you considered turning your service into a product?

It doesn’t matter what industry you work in, all kinds of service-based businesses can benefit from creating a product to supplement the service they provide. So if you are a:

  • Photographer

  • Designer

  • Copywriter

  • Personal Trainer

  • Bookkeeping

  • Virtual Assistant

  • Stylist (fashion, hair, makeup)

  • Teacher (yoga, musical instrument)

  • Coach (business, food, mindset)

  • Strategist (marketing, social media, personal finance)

One of the biggest hang-ups though is WHAT to offer as your product when you’re a service-based business. In this episode we will discuss exactly how to work out what to create (and that involves market research and validation!) but here’s some ideas for you:

  • Premades | e.g. Premade logos, premade meal plans

  • Kits/Packs | e.g. Social media graphic packs

  • eBooks/Guide

  • Courses

  • Templates

  • Memberships

  • Affiliate products

Another big place I see people falling flat is once they have created the product they fail to launch and promote it properly. What a shame! To create something - to pour your heart and soul into it, to invest time and money and then for it not to sell because you have neglected to think about your launch and promo strategy - now that IS a shame! I don’t want that for you, so I talk all about this in the episode! Tune into this episodes for the tips, tricks and things to remember when it comes to launching and promoting your new product!