NEW CLIENT WORKBOOK

This workbook is designed to help identify your unique brand position and personality - and that means, getting to know you too! It is important that you answer the following questions in as much detail as you can. In fact, the more information you give, the better I will be able to assist you! No response you give is silly, don't banish any fears of looking foolish! And you are welcome, neigh! encouraged, to give as many examples as you like! Let's get started!

NAME

First Name

Last Name

BUSINESS NAME

PHONE

POSTAL ADDRESS

This is just incase I need to send you anything, don't worry your details are safe!

WHICH DESCRIBES YOUR SITUATION BEST?

My brand is just starting out! Brand spanking new and super excited!!

I am just starting my brand and I am super confused. I don't know where to start or what I need!

My brand is newly developed but struggling for clarity, unique personality and a way forward.

My brand is tired. It has been around for a while and needs a facelift.

I have a strong brand, but I am bored. It's time to start over!

YOUR BUSINESS/BLOG

BUSINESS TYPE

BUSINESS/BLOG DESCRIPTION

Tell me a little about your brand. This might me explaining what products and services you offer or what topics you blog on. Remember, there's no such thing as too much information here!

BUSINESS LOCATION + SERVICE AREA

TARGET MARKET

Give me a description of who your target market is. Think: age, gender, education, marital status, hobbies, interests, needs, wants, desires, issues, struggles etc.

WHAT ARE YOUR BRAND/BUSINESS/BLOG GOALS?

Where do you see your business in two years?

COMPETITORS AND YOUR POSITION

WHO ARE YOUR MAIN COMPETITORS?

These are the business and blogs that your target market might choose instead of you. Please provide their names and URLs, if possible. Also, please make a note of what you think each of your competitors do REALLY well. What makes them stand out?

WHAT MAKES YOUR BUSINESS UNIQUE?

DESIGNING YOUR BRAND

WHAT FEELINGS SHOULD YOUR BRAND EVOKE IN THE MINDS OF YOUR IDEAL CLIENT?

You are welcome to use key words!

WHAT ARE SOME BRANDS YOU LIKE? PROVIDE LINKS WHERE POSSIBLE

WHAT ARE SOME BRANDS YOU DON'T LIKE? PLEASE MAKE A NOTE OF WHY YOU DON'T LIKE THEM.

WHAT, AESTHETICALLY, ARE YOU LOOKING FOR?

COLOURS

FONTS

SHAPES

PATTERNS AND TEXTURES

EXAMPLES

Create a Pinterest board and find examples of brands and brand elements that you like. Use your keywords to search for images that reflect the feeling you want to create with your brand. Please send me a request to join the board if it is a secret board, otherwise, share the link below.

PINTEREST BOARD URL/OR INVITE ME!

EXAMPLES OF DESIGN ELEMENTS THAT APPEAL TO YOU

EXAMPLES OF DESIGN ELEMENTS THAT YOU PARTICULARLY LOATHE

WEBSITE

DO YOU CURRENTLY HAVE A WEBSITE?

Yes

WHAT IS YOUR CURRENT WEBSITE URL?

WHAT IS YOUR HOST NAME?

DO YOU OWN YOUR DOMAIN NAME CURRENTLY? IF SO, WHICH PROVIDER?

ARE YOU WILLING TO USE SQUARESPACE - WE CAN NEGOTIATE IF YOU PREFER WORDPRESS!

Yes

USERNAME

PASSWORD

LINKS

If you are yet to create your social media accounts, please type 'coming soon'. If you will not be using a social media platform, type 'N/A'.

FACEBOOK

TWITTER

INSTAGRAM

GOOGLE +

OTHER

ANY ADDITIONAL INFORMATION?

PLEASE PROVIDE ANY ADDITIONAL INFORMATION THAT YOU FEEL WOULD BE USEFUL.

WOAH THAT WAS HUGE!

I know that the workbook is massive!
But I promise every single bit of it is helpful when starting out with your new brand!
Well done you for getting through it!