NEW CLIENT WORKBOOK

This workbook is designed to help identify your unique brand position and personality - and that means, getting to know you too! It is important that you answer the following questions in as much detail as you can. In fact, the more information you give, the better I will be able to assist you! No response you give is silly, don't banish any fears of looking foolish! And you are welcome, neigh! encouraged, to give as many examples as you like! Let's get started!


NAME
NAME
This is just incase I need to send you anything, don't worry your details are safe!
WHICH DESCRIBES YOUR SITUATION BEST?
YOUR BUSINESS/BLOG
Tell me a little about your brand. This might me explaining what products and services you offer or what topics you blog on. Remember, there's no such thing as too much information here!
Give me a description of who your target market is. Think: age, gender, education, marital status, hobbies, interests, needs, wants, desires, issues, struggles etc.
Where do you see your business in two years?
COMPETITORS AND YOUR POSITION
These are the business and blogs that your target market might choose instead of you. Please provide their names and URLs, if possible. Also, please make a note of what you think each of your competitors do REALLY well. What makes them stand out?
DESIGNING YOUR BRAND
You are welcome to use key words!
EXAMPLES
Create a Pinterest board and find examples of brands and brand elements that you like. Use your keywords to search for images that reflect the feeling you want to create with your brand. Please send me a request to join the board if it is a secret board, otherwise, share the link below.
WEBSITE
DO YOU CURRENTLY HAVE A WEBSITE?
ARE YOU WILLING TO USE SQUARESPACE - WE CAN NEGOTIATE IF YOU PREFER WORDPRESS!
LINKS
If you are yet to create your social media accounts, please type 'coming soon'. If you will not be using a social media platform, type 'N/A'.
ANY ADDITIONAL INFORMATION?

WOAH THAT WAS HUGE!

I know that the workbook is massive!
But I promise every single bit of it is helpful when starting out with your new brand!
Well done you for getting through it!