I am very excited to have Britt Hyatt from Home Sweet Hyatt Studios on the blog this week talking about Squarespace SEO myths and how to optimize your website for SEO so that you are getting as much attention for your website as possible!
I will let Britt dive in, but just in case you don't know what SEO is, it stands for Search Engine Optimization and this essentially measures how easily your website or blog will be found on search engines like Google and Pinterest.
Many of you would know that I am a big fan of Squarespace, well so is Britt and she really helps us in this post to dispel the myths surrounding Squarespace when it comes to SEO. Some say that Squarespace puts you at a disadvantage with SEO but as you're about to see, that's simply not the case!
So I'll hand over to Britt and don't forget to download the freebie for this post: Squarespace SEO Keywords - it will make all the words and phrases we use make sense!
I know that it can feel painful to invest in training programs and ecourses, especially when you are just starting out and cash flow might be low or you might not know who to trust with your hard earned dollars and your precious time. It can be scary and sometime you really don't know what you need to learn first or what strategy will actually help you to achieve your goals. And in many cases there's a multitude of people telling you to do this or that and it's just overwhelming right?
You start to think that just grabbing free courses would be a good idea, or perhaps don't even worry about that and spend your time surfing the web in search for blogs that answer your questions and give you clues as to what to do next.
If you haven't heard of a vision board, you are missing out on something that's not only super fun to make but also something that will help you to stay grounded and focused!
A vision board is a tool that you can use to help clarify, concentrate and maintain focus on specific life goals. A vision board is any sort of board or arrangement of images, quotes and visual ideas, that represents whatever you want to be, do or have in your life. Essentially keeping a vision board close by gives you laser focus when it comes to what you want to create in your life.
As girlpreneurs in the digital age, we are constantly faced with the understanding that creating content and providing value is only half the journey to achieving girl boss superstardom. It’s a ton of work to create a new piece of content. There’s the research, writing, editing, optimizing, publishing, and promoting. Not to mention the moments when you really need to get a blog post out and you get haunted by the plague of the blinking cursor instead. You know exactly what I’m talking about. Sometimes the mere thought of planning your content calendar for the month can feel like you’re David facing Goliath. We stop, look towards heaven, and hope there’s an easier, less tedious way to figure all this out! I know exactly what you mean, girlfriend. Nowadays, we have to get as many eyes on our brand as we can, and valuable content is our means of doing so. It’s so important for people to find our beautifully written posts, value rich courses, and amazingly useful opt-ins. But it’s not a walk in the park to create all that magical content from scratch. While the thought of it seems like an impossible feat, there is an easier way to do this. No, like seriously. There is, and I’m going to tell you how.
So what’s the big secret, Krystal? Drum roll please... The answer is content repurposing! The the hottest thing since sliced bread and honey let me tell you, it makes this whole “getting more eyes on your content” thing so much easier to do. Creating content in multiple forms has never been as important to the content sharing culture than it is now. There are a ton of bonuses to creating your content in multiple forms.
Have you ever experienced the utterly flat feeling of sitting down to write a blog post or an email to your list and nothing comes to you? Or worse, you write the blog post or email and read back over it and you're like "whhhhhat? am I talking about?".
Yep, this used to happen to me. And confession: it still does from time to time. But I have a way to sort it all out in my head that allows me to get back to writing quicker, and in a much more efficient way!
My method is to create a story for my ideal client.
It's an exciting time here at Brand It Girl HQ. We have just launched our brand new membership site, The Brand It Boutique and it's doing so well, we have members starting to come in already!
I created The Boutique because I know that there are three main reasons that women either don't starting their own online businesses and blogs or that they fail to growing those businesses and blogs sustainably:
THEY DON'T KNOW HOW TO IT. They either don't have the skills or knowledge that they need to get it started or to grow and develop using specific growth strategies like email list building, funnels, social media and systems. OR they know that they need these skills but they don't have the time to trawl through the internet, trying to find the answers and the be honest, they don't have the money to take a course on every topic!
THEY DON'T THINK THEY CAN DO IT. Another huge issue is mindset. They don't believe that they can or they don't think that they are worthy of success in this way. A big part of this is the dreaded Imposter Syndrome that traps us into believing that we don't really have the knowledge and skill that logically, we know that we do! Their mindset and physical health is often the reason women don't propel forward into their purpose!
THEY DON'T HAVE THE SUPPORT NETWORK. And lastly, being an online business owner, solopreneur &/or blogger can be terribly lonely. We often work from home on our own and it can be isolating! Friends and family don't necessarily understand what you are trying to build and why and this can mean that women taking this path are left feeling unsupported and like they are tackling this alone!
With these three big issues in mind, The Boutique was created based on these three pillars: education, wellbeing and support.