This week I am tackling three questions from members of my Facebook group (Brand It Society) and Instagram Followers. I wanted to make sure I was answering YOUR questions so I posted on Instagram and in the group asking for questions that you wanted answered and I got a heap of questions. So on this episode I am answering three of them!
So you have something awesome to offer people - it's a service that you have packaged up for your clients or perhaps a product that you know they will love. Your website is done, business cards printed and you're ready for business. But how do you find your first client?
I love planning my business according to quarters of the year. So if you look at your calendar, you can break the year into four quarters, each being around 90 days in total. It's currently the beginning of April and we are about to start a new quarter - Quarter 2, 2018. And the new quarter is the perfect time to do some hardcore planning that will maximise your business's potential for success!
In the online entrepreneurial space, I am seeing a trend. And that trend is to create a product, service or program, promote it once (perhaps get frustrated that it doesn't perform how you'd like it to OR you get inspired by a new idea) and then create something new. I get it, we get a little restless! With so many ideas and so many different options (shiny object syndrome, anyone?) it is tempting to move on to your next offering quickly without giving your current offering time to breath, mature and blossom into the success story that it could be.
In this episode I get vulnerable as I take you behind-the-scenes into my session with marketing and story strategist, Christie Bilbrey, where she takes me through the process of her new and unique storytelling method. In this episode, you’ll see first hand how to leverage your most valuable, yet priceless asset to sell out your product, service or program: your story.
n this episode, I am pulling back the Brand It Girl curtains and giving you a full behind the scenes look at how I redesigned my membership site. And that included a full rebrand and redesign from The Brand It Boutique to The Breakthrough Year!
So, what’s a breakthrough? It’s that feeling when everything suddenly clicks. It when you feel like finally you’ve reached the summit of the mountain you’ve been climbing and you can take that huge, nourishing gulp of fresh air that has eluded you for so long. That gulp of air that makes you feel light, that makes you feel fresh and excited and most importantly that makes you feel possible. Find out how...
Does the acronym SEO confuse you, concern you or just outright make you bored? You’re not alone! How to optimize your website for SEO (and your content and social media for that matter) is something that doesn’t have to be boring or confusing. I am bringing SEO expert, Camilla Peffer on the show to talk to us about how to leverage SEO in your small business.
So you’re a blogger - perhaps it’s just a hobby and you blog about your life, your hobby or you share what you know. You might even make a little bit of money from your blog through affiliate links, sponsorship or by selling your own products. Regardless, it’s a good idea to make sure that you have the policy statements in place to ensure you are legally protected.
There’s never been a better time to get started in the unique new field of Influencer Marketing. It’s something that I’ve personally dabbled in but I don’t know an awful lot about, and so I have found an Influencer Marketing expert to come on the show and talk about what Influencer Marketing is, how it works, how to garner brand deals and my favourite part: the rules or etiquette of Influencer Marketing.
On a daily basis, you need to make a whole range of decisions - some are semi-automatic and unconscious, some are big and have serious implications for your life and your business. And sometimes, the sheer volume of decisions that you need to make get really overwhelming and it starts to feel impossible to make any decisions, let alone the right decisions!
Is starting a podcast on your list this year? For me, starting a podcast was one of the best things I ever did for my business - and by far the best content strategy I have ever tried. At the time of writing this, I have published a podcast episode every single week for over 30 weeks and I can’t see any sign that my energy for this strategy will wane!
Did you know that your productivity style is something that has a name and particular qualities? Something that you can leverage and use to increase your productivity? This blew my mind! Today’s Brand It Girl Podcast special guest, Alyssa Coleman, makes it easy to discover your productivity archetype so that you can make strategic decisions about your productivity strategy and really take your business to the next level! Take the productivity archetype quiz here.
I am a huge fan of traveling and while I might like the thought of leaving my business behind, it’s not always possible and it certainly can make me feel a little anxious if I spend too long away from my business. Plus some trip are specifically for business, so they automatically classify as #Ladyboss travel, but I find that all the travel I have done over the last few years are #Ladyboss trips, and it’s important to be prepared!
So you know you want to start on online business. Perhaps you are sick and tired of the 9-5 work you’re doing and over the office politics. Perhaps it’s the commute that’s got you down and you are fed up with wasting time driving to and from the office. Or maybe you have other big WHYs, like you’re starting a family and want to be home with the kids, you want to move out bush and away from the big city or maybe you have health and well-being reasons.
Have you been considering closing down your business (or at least slowing down) over the festive season? It’s not a bad idea. I mean, you deserve a break! You work so hard and do so much and having a break over Christmas and the New Year will mean that you start 2018 with energy, renewed passion and excitement. Plus, your family and friends deserve to have you present too!