Does the acronym SEO confuse you, concern you or just outright make you bored? You’re not alone! How to optimize your website for SEO (and your content and social media for that matter) is something that doesn’t have to be boring or confusing. I am bringing SEO expert, Camilla Peffer on the show to talk to us about how to leverage SEO in your small business.
So you’re a blogger - perhaps it’s just a hobby and you blog about your life, your hobby or you share what you know. You might even make a little bit of money from your blog through affiliate links, sponsorship or by selling your own products. Regardless, it’s a good idea to make sure that you have the policy statements in place to ensure you are legally protected.
There’s never been a better time to get started in the unique new field of Influencer Marketing. It’s something that I’ve personally dabbled in but I don’t know an awful lot about, and so I have found an Influencer Marketing expert to come on the show and talk about what Influencer Marketing is, how it works, how to garner brand deals and my favourite part: the rules or etiquette of Influencer Marketing.
On a daily basis, you need to make a whole range of decisions - some are semi-automatic and unconscious, some are big and have serious implications for your life and your business. And sometimes, the sheer volume of decisions that you need to make get really overwhelming and it starts to feel impossible to make any decisions, let alone the right decisions!
Is starting a podcast on your list this year? For me, starting a podcast was one of the best things I ever did for my business - and by far the best content strategy I have ever tried. At the time of writing this, I have published a podcast episode every single week for over 30 weeks and I can’t see any sign that my energy for this strategy will wane!
Did you know that your productivity style is something that has a name and particular qualities? Something that you can leverage and use to increase your productivity? This blew my mind! Today’s Brand It Girl Podcast special guest, Alyssa Coleman, makes it easy to discover your productivity archetype so that you can make strategic decisions about your productivity strategy and really take your business to the next level! Take the productivity archetype quiz here.
I am a huge fan of traveling and while I might like the thought of leaving my business behind, it’s not always possible and it certainly can make me feel a little anxious if I spend too long away from my business. Plus some trip are specifically for business, so they automatically classify as #Ladyboss travel, but I find that all the travel I have done over the last few years are #Ladyboss trips, and it’s important to be prepared!
So you know you want to start on online business. Perhaps you are sick and tired of the 9-5 work you’re doing and over the office politics. Perhaps it’s the commute that’s got you down and you are fed up with wasting time driving to and from the office. Or maybe you have other big WHYs, like you’re starting a family and want to be home with the kids, you want to move out bush and away from the big city or maybe you have health and well-being reasons.
Have you been considering closing down your business (or at least slowing down) over the festive season? It’s not a bad idea. I mean, you deserve a break! You work so hard and do so much and having a break over Christmas and the New Year will mean that you start 2018 with energy, renewed passion and excitement. Plus, your family and friends deserve to have you present too!
When you start out in online business, being an authority in your field most likely crossed your mind - it’s the goal, right? We all want to be recognised for our zone of genius. And we all have a zone of genius - for some people it’s all about being great an array of things, for others the focus is finding that one thing that we are passionate about, that people know, like and trust us with, and that we can elevate to the level of authority we are seeking!
We have all experienced those TV and YouTube ads that have stopped us in our tracks and suddenly we are absorbed in a created world that makes us feel something. We don’t hit mute, we don’t change the channel and we don’t ‘skip to video’ because we are involved in something. Something that we need to see through to the end. Something that we feel connected too. This is the power of stories in selling and attracting your dream client.
Online business can be a little lonely when it’s just you. And you might have particular skills that would be complemented by another entrepreneur. Well in this episode of the Brand It Girl Podcast, I am bringing on Business Besties and now Business Partner’s Britt Hyatt and Kelsey Christine of Launch Your Daydream.
What if I told you that you could be the one holding yourself back from making progress and finally finding success in your business? I know that’s a daunting thought - believe me, I have been on the other end, realising that I was getting in my own way and essentially blocking the abundance and success I was searching for!
You know that feeling when it feels like everyone is buying that new eCourse that could transform your business and change your life? The voices that roll around your head and tell you that if you don’t buy it too, you are missing out on something awesome? That’s FOMO and it impacts ladyboss entrepreneurs every single day.
When it comes to running a successful online business, something you can’t overlook is the importance of keeping your finances in order. I know that if you are anything like me, you’ll be familiar with the feeling of panic when you realise that tax time is just around the corner and you’ve neglected your books for the past 8 months!