In March 2017 I hosted the Ladyboss Breakthrough Summit. This summit pulled together 20 speakers from around the world to talk all things that impact Ladybosses and gave us the tools to level-up and essentially have a breakthrough in business, branding, blogging, social media, productivity and our all important ladyboss mindset.
In this episode of the Brand It Girl Podcast, we are talking about something that can often feel a bit mysterious, a bit overwhelming and a big bit confusing: launch strategies. Today I am bringing on my friend, Kate Boyd, to talk all thing launch strategies and to teach us how to leverage launch strategies in your business.
Kate is a launch and marketing strategist and we recently met on Instagram where she really caught my attention with her pre-launch strategy. In this episode we look at:
What is launching?
When you need a launch strategy.
The different kinds of launching - soft and hard.
Why is a launch strategy important/what can happen when you don’t have a launch strategy
The 3 phases of launching.
How can we amplify our results and build long-term, ongoing relationships with our community.
Tune in to listen!
FEEL LIKE WATCHING?
Kate is a launch + marketing strategist who helps women building online businesses to make a bigger impact with less hustle by optimizing, automating, and delegating the marketing tasks they don't enjoy. She combines a journalism degree, 3 years of online business experience, and 5+ years in non-profit marketing to help others grow, nurture, and mobilize their tribes so they can have success and have time to enjoy it too.
In this episode of the Brand It Girl podcast, I am bringing on my friend, Haley Burkhead from Market Beautifully, to talk about three issues that can deeply impact on solopreneurs and online business owners. These are serious issues! And by talking about this stuff my hope is that you won't feel so alone.
In this episode of the Brand It Girl podcast, we are diving into my top tips for places to spend your money when you are just starting out with your business. I know it can, be super hard to know what you should spend your money on and when. So I have broken down what I would spend my money on in 2017 if I were you!
In this episode of the Brand It Girl podcast, we are sinking our teeth into the 5 brand elements that you need for your blog! Blogs can be incredibly helpful for your business - it can establish you as an expert, it can help you to grow a community or tribe, it drives new traffic to your website and can improve your SEO. But what branded elements do you need for your blog?
In this episode of the Brand It Girl podcast we talk all about how to create your vision board and also how to use it! If you haven't heard of a vision board, you are missing out on something that's not only super fun to make but also something that will help you to stay grounded and focused!
A vision board is a tool that you can use to help clarify, concentrate and maintain focus on specific life goals. Jump on the episode here to find out what visualisation, manifestation and vision boards can do for you and your business!
We are kicking off the new Brand It Girl podcast this week and I am so very excited to be sharing it with you!! I have so much good stuff planned for you all centred around online business and marketing, branding, blogging, social media, ladyboss mindset and strategies and tactics that will grow your business in no time!
I am very excited to be sharing all the different ways you can use the Squarespace Image blocks. Squarespace has just added a variety of different ways to use the Image block and I am super excited, it's actually made my job as a designer easier!!
So in this blog post, I will be showing you the different types and how you can change the way that they look to match your brand.
When you are an online business owner, taking a break can seem completely impossible. I get it! You are everything inside your business, so taking time off literally means your business comes to a halt while you are resting - especially when you are starting out or if you don't have a team. When your business is your main or only source of income it really isn't an option to stop and sip the mojitos.
I feel like this constantly, but I also know that traveling and taking semi regular breaks is important. At the moment, I take a big (like four weeks off) trip every one and half to two years and then two or three smaller weekend away trips each year and this seems to be keeping me sane! It's important that you listen to your body and know in yourself when you need a little break. For me, taking a break is vital and actually serves to inspire new ideas and renewed energy for my business.
But, as I said, going off the grid is not really possible when you are running your own show. So how do you make working work while on vacation?
I am very excited to have Britt Hyatt from Home Sweet Hyatt Studios on the blog this week talking about Squarespace SEO myths and how to optimize your website for SEO so that you are getting as much attention for your website as possible!
I will let Britt dive in, but just in case you don't know what SEO is, it stands for Search Engine Optimization and this essentially measures how easily your website or blog will be found on search engines like Google and Pinterest.
Many of you would know that I am a big fan of Squarespace, well so is Britt and she really helps us in this post to dispel the myths surrounding Squarespace when it comes to SEO. Some say that Squarespace puts you at a disadvantage with SEO but as you're about to see, that's simply not the case!
So I'll hand over to Britt and don't forget to download the freebie for this post: Squarespace SEO Keywords - it will make all the words and phrases we use make sense!
I know that it can feel painful to invest in training programs and ecourses, especially when you are just starting out and cash flow might be low or you might not know who to trust with your hard earned dollars and your precious time. It can be scary and sometime you really don't know what you need to learn first or what strategy will actually help you to achieve your goals. And in many cases there's a multitude of people telling you to do this or that and it's just overwhelming right?
You start to think that just grabbing free courses would be a good idea, or perhaps don't even worry about that and spend your time surfing the web in search for blogs that answer your questions and give you clues as to what to do next.
This could be costing you more than you think.
If you haven't heard of a vision board, you are missing out on something that's not only super fun to make but also something that will help you to stay grounded and focused!
A vision board is a tool that you can use to help clarify, concentrate and maintain focus on specific life goals. A vision board is any sort of board or arrangement of images, quotes and visual ideas, that represents whatever you want to be, do or have in your life. Essentially keeping a vision board close by gives you laser focus when it comes to what you want to create in your life.
As girlpreneurs in the digital age, we are constantly faced with the understanding that creating content and providing value is only half the journey to achieving girl boss superstardom. It’s a ton of work to create a new piece of content. There’s the research, writing, editing, optimizing, publishing, and promoting. Not to mention the moments when you really need to get a blog post out and you get haunted by the plague of the blinking cursor instead. You know exactly what I’m talking about. Sometimes the mere thought of planning your content calendar for the month can feel like you’re David facing Goliath. We stop, look towards heaven, and hope there’s an easier, less tedious way to figure all this out! I know exactly what you mean, girlfriend. Nowadays, we have to get as many eyes on our brand as we can, and valuable content is our means of doing so. It’s so important for people to find our beautifully written posts, value rich courses, and amazingly useful opt-ins. But it’s not a walk in the park to create all that magical content from scratch. While the thought of it seems like an impossible feat, there is an easier way to do this. No, like seriously. There is, and I’m going to tell you how.
So what’s the big secret, Krystal? Drum roll please... The answer is content repurposing! The the hottest thing since sliced bread and honey let me tell you, it makes this whole “getting more eyes on your content” thing so much easier to do. Creating content in multiple forms has never been as important to the content sharing culture than it is now. There are a ton of bonuses to creating your content in multiple forms.
Have you ever experienced the utterly flat feeling of sitting down to write a blog post or an email to your list and nothing comes to you? Or worse, you write the blog post or email and read back over it and you're like "whhhhhat? am I talking about?".
Yep, this used to happen to me. And confession: it still does from time to time. But I have a way to sort it all out in my head that allows me to get back to writing quicker, and in a much more efficient way!
My method is to create a story for my ideal client.
It's an exciting time here at Brand It Girl HQ. We have just launched our brand new membership site, The Brand It Boutique and it's doing so well, we have members starting to come in already!
I created The Boutique because I know that there are three main reasons that women either don't starting their own online businesses and blogs or that they fail to growing those businesses and blogs sustainably:
- THEY DON'T KNOW HOW TO IT.
They either don't have the skills or knowledge that they need to get it started or to grow and develop using specific growth strategies like email list building, funnels, social media and systems. OR they know that they need these skills but they don't have the time to trawl through the internet, trying to find the answers and the be honest, they don't have the money to take a course on every topic!
- THEY DON'T THINK THEY CAN DO IT.
Another huge issue is mindset. They don't believe that they can or they don't think that they are worthy of success in this way. A big part of this is the dreaded Imposter Syndrome that traps us into believing that we don't really have the knowledge and skill that logically, we know that we do! Their mindset and physical health is often the reason women don't propel forward into their purpose!
- THEY DON'T HAVE THE SUPPORT NETWORK.
And lastly, being an online business owner, solopreneur &/or blogger can be terribly lonely. We often work from home on our own and it can be isolating! Friends and family don't necessarily understand what you are trying to build and why and this can mean that women taking this path are left feeling unsupported and like they are tackling this alone!
With these three big issues in mind, The Boutique was created based on these three pillars: education, wellbeing and support.
Recently, I had the pleasure of speaking with a beautiful soul, and wonderful artist, Maggie Minor. We had a great Skype chat all centred around the space in which so many of us spend our day and the vast and varied forms that this particular space might take. We spoke about the ways in which we can maximise the creative potential of this space and how the artwork and furniture in this space really does impact on the work you do. I hope you enjoy this interview as much as I did!
I love the new year! I am such a mega fan of planning out what I will do and how I will do it and I get so pumped up for what is to come! It's so strange what a new year can give you - it's like a breath of fresh air, a new start. And I mean, I know there's nothing that's really changed since last year, but there's an energy at the turn of the new year that's infectious.
That energy psychs me up and inspires me. I feel my creativity peaking and I know it's because as the new year arrives, we as a collective society give one another permission to start again, start over, restart or simply.. start.
So don't let this pass you by! Setting goals in January might be clique, but it's also a great time to go through this process! Capitalise on the energy around you!
But word of warning, it's also a time when you can set goals that never eventuate. Fast forward to October 2017 and those goals often are not realised! And I think there's a multitude of reasons why this might happen: we run out of resources, our priorities shift, family trauma, new opportunities or we just plain-old lose steam and stop. But more often than not, goals are not ever realised because they are not S.M.A.R.T.
You might be thinking, "wait up, my goals are plenty smart!" and I am sure they are, but are they S.M.A.R.T. smart? Let me explain.
We are starting off the year with a brand plan! What am I talking about?
I am referring to the 5 Days to Plan Your Brand challenge/mini-course that I ran in November 2016! After a highly successful run, with so much brand clarity for so many people, I will be running the program again in January. We kick off on the 16th January and I would love to invite you to join us!
This is a 100% live program! Each day, for five days, you will receive an email in your inbox with the challenge and action item for the day. These challenges are designed to bring you brand clarity and move you towards a more cohesive brand identity. Then, you'll head over to the private challenge Facebook group where you will post your home work or the results of the challenge for the day and I will give you feedback, answer questions and your peers will chime in and give you their support, thoughts and encouragement too.
I will also deliver a Facebook LIVE training centered around the topic for the day and a downloadable workbook each day. These workbooks are designed to guide you through auditing the brand you have or can be used as a roadmap to design the brand you want. The LIVE sessions delve deeper into the topic of the day and offer strategies and tactics for you to try, give you a chance to ask questions and share your own ideas. So each day, for the five days, I will be jumping on live and chatting with you to ensure you are seeing the clarity you need!
And the best part? It's absolutely free
It's that crazy time of year again where we wind down the year that's been and get ready for the year to come. I always find this to be an exciting time, one filled with new possibilities and fresh perspectives. I am also a chronic planner, so once again, Brand It Girl is releasing the annual Life + Business Workbook to help you reflect on 2016 and get ready for success in 2017!
And just like last year, it's absolutely FREE! It's a reward for you because you've been such a loyal follower of the blog all year. And if you only just found me, well then, consider this a welcome gift!
The allure of starting your own online business has never been stronger. You are hearing the stories of wildly successful web-based start-ups and you are constantly inspired by the scale of the transformations people are seeing in their lives in very short periods of time. It feels like everyone is having 5-figure months and everyone has a sales funnel in place and you... well, you feel like you have been left behind.
I am not going to sugar coat this for you. Here it is, straight: You can have all that too.